Just click here to see the image I mean.
The negatives in the message I picked up on were: needlework, just like strategy, is old-fashioned, useless, and outmoded. The graphic’s qualities may reinforce the article, but, in the process they belittle needlework, and samplers in particular, which require considerable attention to detail, persistence, and careful planning.
|Typography by Evelin Kasikov published in Wired Magazine|
|Nike logo produced by Evelin Kasikova for line of women's wear|
Although Evelin came to hand stitching less than a decade ago, she is doing a fabulous things to modernize the image -- graphic and PR - of stitching. In her work, the medium is the message, too. For once, both are modern and positive. Needlework can appeal to the young, as Evelin is showing us. Embroidery can survive in the digital age.